Branding and Identity Design
Is your brand authentic and compelling? A strong and consistent brand fosters awareness, affinity and loyalty.
Whether we are helping you with branding or rebranding, we start by understanding the personality and purpose of your company, its position relative to competitors and its relationship with existing customers. Then we address your goals, which may be to establish perceptions, reinforce existing perceptions, or change perceptions that no longer fit.
Logo Design. Creating the logo that will represent your brand is an exciting collaborative process. A great logo design evokes the positive feelings and qualities that you want customers to associate with the brand. We also nail the technical details. Your logo will display equally well on a business card or a billboard, in color or black and white, in print and on the web.
Visual Identity Design. To create the branded “look and feel” of your print materials and web presence, we complement the logo colors with a secondary color palette, select one or two font families, and create one or more signature design elements. To ensure consistency, this process usually culminates in a set of visual branding guidelines for your organization.