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Sample Page
Blogs
Branding
Design
- The plague of poor pop-up design
- Font families are the seasonings that spice your design
- How to choose the right images for social media posts
- An effective call to action will generate business leads
- Too much webpage text overwhelms visitors
- Tips for choosing the right text color combination
- 2017’s Pantone color of the year is Greenery
- Photoshop isn’t magic. Ask George Costanza!
- Functional forms enhance user experience
- Banners communicate your brand in the blink of an eye
- A picture (with alt tags) is worth a thousand (key)words
- Great Logo Design Gives Your Business Its Best Shot
- Improve client-designer relationship and designs will POP!
- Pop-ups shouldn’t scare, trap, or stalk
- Good form matters – by Hook or by crook!
- What is lorem ipsum?
- File extensions and naming conventions
- Watermarks and trademarks: an explanation
- Beware photo resizing and stretching
- A conversation about photo files, sizes, and resolution
- Image design: a picture is worth 1,000 words
- Design spreads: gutter, layout, and placement
- Optical illusion logos: clarity counts
- Photo selection and placement: worth a second look
- Bad line breaks and how to avoid them
- Paper finishes: coating, varnish or metallic?
- Outdoor photography: season and weather matter
- QR codes: why and how to use them
- Logos and type treatments: substituting pictures for letters
- Help your business go green with your printer
- Infographics will wake up sleepy marketing materials
- Designer’s block: the analog cure for digital doldrums
- Compressing files: a “how to” guide
- Script fonts: a little goes a long way
- Beware outdated stock art
- What to wear for your business headshot
- Conveying caring as well as competence in new website design
- Advertising magnet: creating a message that literally sticks
- Graphs, charts, plots: how to best present data
- Die cut, not hard
- When not to be nonconformist
- How to excel at smartphone photography
- Light or dark design: what works?
- How to create a great website footer
- Do your business social media pages need a facelift?
- Website ‘banner blindness’ is something you should know about
- Remittance envelope value: making it easy for your donors to give
- Original vs. stock photos: authenticity matters
- A new website? Learn from our learning experience
- Silhouetting can save you in graphic design
- Channel Walter White to improve your website design
- Drop those drop caps for clearer design
- Heavy or light? Wrestling with paper weight options
- Make sure your mobile website design offers easy navigation
- How banner ads clear the ‘never heard of them’ hurdle
- How to plan a website for multiple audiences
- Designing collateral for face-to-face fundraising
- Logo evolution: Oxford Dictionary by Dre?
- White paper color: the case of the invisible polar bear
- Which is better, a brochure or a flyer?
- Promotional photos: if buyers want competence, don’t get cute
- 5 epic photoshop fails and how to avoid them
- Picking the wrong colors can cause bad vibrations
- Should you flip a photo in Photoshop?
- Tips for making a clever logo
- Pick the right envelope for your mailed piece
- How to take great photos of your office
- Business headshots shouldn’t look like school picture day
- Don’t put your website’s main navigation on the bottom
- Writer-designer collaboration is vital
- You can get funky and fun with your brochure folds
- Logo tagline sizes and fonts matter
- PDF Proof is Not Actual Size
- Comic Sans is Not Funny
Education Outreach
Event Design
Kim Landry
Logo Design
Marketing Materials
- Do your marketing “clothes” still fit and flatter?
- Get creative with public service announcements
- Your white paper should be a conversation, clear and engaging
- Company news: extra, extra, read all about you!
- How to pick your keywords when you want to be found
- Best practices for event sponsorships
- Write to the right reading level
News
- Hollister Creative Again Makes Agency Spotter List Of Top 20 Marketing Firms
- Hollister Creative’s Kim Landry to speak about digital marketing and Bigfoot-sized online footprints
- Hollister Creative named to Agency Spotter Top 20 Marketing Agencies
- Hollister Creative Wins Two National Awards For Outstanding Graphic Design
- Hollister Creative President honored with Main Line Chamber of Commerce 2016 Chairman’s Award
- Kim Landry is featured speaker at MarCom Alliance Engagement Road Show
- DesignPhiladelphia and Hollister Creative hit a “HOME” run
- Digital Marketing is the theme when Hollister goes to Wharton
- President of Hollister Creative will speak on digital marketing at Wharton School during Philadelphia Minority Enterprise Development (MED) Week.
- Hollister Creative wins 2016 Communicator Award
- Kim Landry elected Main Line Chamber of Commerce Board Vice Chair
- Hollister Creative wins 2015 Davey Award
- Hollister Creative Wins Trio of 2015 Communicator Awards
- Kim Landry Graduates from Goldman Sachs 10,000 Small Businesses
- Kim Landry Selected for Goldman Sachs Entrepreneur Program
- Hollister Creative wins in the 2014 Davey Awards Competition
- Hollister Creative wins four international Marcom Awards
- Hollister Creative wins 2014 Communicator Award
- Hollister Creative wins awards for websites and brochures
- Kim Landry named a 2013 Woman of Distinction
- Hollister Creative wins six national competition design awards
- Kim Landry honored by National Women Business Owners Corporation
- Hollister Creative’s Kim Landry to Appear on New Philly Talk Show
- Hollister Creative wins electronic communications awards
- Hollister Creative wins Davey Award for Phorum 2012 website
- Hollister Creative wins 2012 Mature Media Awards awards
- Hollister Creative anti-bullying program reaches 120,000 students
- Hollister Creative launches Nolan Painting website
- Hollister Creative project is competition finalist at AEP Awards
- Hollister Creative Is Small Business of the Year
- Hollister Creative wins national Communicator Award for logo and website
- Hollister Creative’s Kim Landry on Executive Leaders Radio
- Hollister Creative President Kim Landry on CEO IntroNet TV
- Museum Guide Gives Hollister Creative Advantage on ‘Jeopardy’
Publication Design
Quizzes
- Buzzword Matching Game Answer Key
- You know the type … or do you?
- How well do you know your greens?
- Twas the Night Before Christmas Editing Challenge
- Double Negatives
- Name the source of these voices!
- Oh say, can you see
- News or Not News?
- In the Beginning Quiz
- Name these famous forms!
- Nonconformist Matching Game
- Ism Quiz
- Who owns these famously fabulous abs?
- Quiz: Dearly and not-so-dearly departed
- How well do you know The Donald?
- Peek, peak and pique — quiz answers
Social Media
- How readers interpret Internet slang in company social media posts
- The best strategy for using news media to spread your news
- Social Media Options: Make the Right Choice
- True or false? Google+ is dead
- Online behavior: object lessons from the headlines
- How the Facebook algorithm affects your business page posts
- Hashtags for marketing use
- LinkedIn camp war — Popularity vs. Exclusivity
- How to Use Facebook for Business Success
Strategy
- Readers comment on new email newsletter format
- Do you know who your buyer is?
- Disruption alert: Survey reveals what marketers want from agencies in 2017
- You can collaborate with, and learn from, your competitors
- Emotion Influences B2B Buying
- Engage your target audience
- Directory listings can give your biz a boost … or a boot
- Top Five Data Aggregator Sites
- Top Dozen Online Directories
- How partner relationships help build your business
- How to optimize your digital presence
- Establish Your Company’s Competitive Advantage
- How to land a flying prospect
- Promoting events: come one! come all! step right up!
- The optimizer puppy’s guide to optimizing content
- Improve client communication: use email and the phone
- Spreading the word and sharing business success
- Q: What marketing tactics and technologies work? A: It depends
- Pair Google AdWords with website landing pages
- What’s your game plan for sales success?
- Content marketing lessons from the Nativity story
- How to identify your company’s top competitors
- SEO location: are you wearing your black hat?
- Competitive edge: How to make your business stand out
- The Google King rewards and punishes mobile-friendly websites
- Sell for the way you like to buy
- Cat got your marketing strategy?
- Phone etiquette: your call is (sort of) important to us
- Make random LinkedIn strangers pass the ‘worth’ test
- For website management, your company needs a set of keys
- Stand out from your competitors
- Checklist for updating your website
- The content funnel can help you gain new business
- Optimizing your site for Google
- Customer perception: why prospects choose competitors
- Differentiating inbound, outbound, and integrated marketing
- The keyword con and how to beat it
- Think you have no business competitors? It’s a red ocean.
- How to give your website credibility
Websites
Writing and Editing
- How to write better marketing emails
- Why and how to avoid using corporate buzzwords
- For best SEO results, use keywords in blog post headlines
- Avoid the gimmick of random capitalization
- Hacks for the holidays – our gift to you!
- Double negatives cancel each other out
- Be upbeat for a Thriller of a theme
- Voice your brand’s true personality
- What to practice to improve your writing skills
- How to tell if your story is newsworthy
- Leave a good voicemail message: edit what you say
- Getting past “blank page syndrome”
- Driver’s Ed for writing emails
- How to handle mistakes in your marketing materials
- Why concise writing and simple word choice matter
- Email signatures: last impressions count
- How to use quotation marks
- The correct way to use ellipses
- How to write a professional autobiography
- Track changes shouldn’t make you go Woozley
- A reminder about email privacy and ownership
- Sentence structure matters in reporting
- Oxford commas no cause for twisted knickers
- Reduce word count: a short ‘cut’
- Make your listicle irresistible
- Proofreading tip: give it (and yourself) a rest
- Client concerns may be reflected in word searches
- Know the difference between assume and presume
- Home or hone? A lesson from the Pope
- Don’t be a jackass with asterisks
- Flaunting or flouting? The Donald can help your editing
- Flounder or founder, no good will result
- Some words that need to die
- Peek, peak and pique — know your homonyms!
- How to write a white paper: Be conversational, clear and engaging
- Shibboleths can suss out pretenders
- Beware of the dreaded fuzzy antecedent
- The difference between i.e. and e.g.
- The active voice keeps your story moving
- How to reduce word count so articles fit in a smaller space
- Changing a single noun to a plural changes everything
- Should I use affect or effect?
- Insure, assure or ensure?
- Pray you never have cause to say “literally”
- Idioms straight from the horse’s mouth
- Common typo: You instead of your
- Signs need proofreading too
- Understand fewer vs. less — with some zombie help
- Compliment or complement
- Among or between: Are you among friends or between them?
- Since And Because Are Not Equal
- Than Versus Then
- Enervate and Energize Are Not the Same
- Foundering or floundering?
Projects
- A logo update to fit a growing company’s changing identity
- A user-centric website revamp makes CCI mobile-friendly
- A website redesign that’s pixel perfect
- Agora Cyber Charter School
- American Exhibitions
- Annual report design theme inspires unique approach
- Branding Philadelphia’s next mega event
- Capture interest with a captivating booklet
- Case Studies Test
- Center for the Advancement of Girls at The Agnes Irwin School
- Charles Sheeler website evokes the artist for Michener museum
- Designing a website for a designer
- Drexel University College of Medicine
- For member recruitment: trifold brochure or sales sheet?
- Get people to actually read your company’s newsletter
- Getting found in online search
- Helping a new museum bring history to life
- How can you improve the look of your school’s magazine?
- How to create a capabilities brochure
- How to create a cohesive design with different logos and graphics
- How to create a website for multiple audiences
- How to create an interactive brochure
- How to design a car wrap
- How to Design an Alumni Magazine
- How to design newsletters for teens
- How to effectively refresh your brand
- How to face the challenge of a last-minute project
- How to write and design an effective sell sheet
- Immediate collateral need became brand refresh opportunity
- Investing in a better customer experience
- Lead your visitors to the right door
- Make marketing materials as bold as your vision
- Making the case with your messaging
- Michigan K.I.D.S. and Detroit Newspapers in Education
- National School Climate Center
- Pennsylvania Coalition of Public Charter Schools
- Re-engaging an audience in ‘plane language’
- Rethinking to adapt to a shortened timeline
- Rodel Foundation of Delaware
- Stand By Me: The Delaware Financial Empowerment Partnership
- Strategies for updating sales sheets
- The Wharton School of the University of Pennsylvania
- Three reasons not to do a flyer in-house
- Three signs you should change your company’s branding
- Three telltale signs that you should update your logo and look
- Three tips for making a website that recruits volunteers
- Tips for announcing you are rebranding your organization
- Tips for choosing a new website template
- Tips for creating a theme for a business plan or annual report
- Tips for creating an enewsletter for your company
- Tips for keeping familiar topics fresh and interesting
- Tips for making your business plan more reader-friendly
- Tips for upgrading your logo
- Tips on creating an effective fundraising brochure
- Tips on creating graphic identities for related entities
- Tips on designing a family of logos
- Tips on how to design a poster
- Tips on improving magazine, brochure and report covers
- University of Pennsylvania Museum of Archaeology and Anthropology
- Updating your website: make it ready for prime time
- Use real photos of your actual business on your website
- Valley Forge Military Academy & College
- Visual bridge connects conventional to unconventional
- Website needed to catch up with rapidly evolving firm
- Welcoming a new brand to the family