Q. I want to flip a photo in my design. Anything wrong with that?
A. Sometimes a flip will improve a layout, but often it will flop. You have to be careful. Flipping (e.g. so that a person who is looking to the left now appears to be looking to the right) can result in an image that is backward or otherwise incorrect.
- Anything with lettering, such as a sign or a shirt with a message
- A hand with a wedding ring
- Famous or familiar people (They will look odd to the viewer because no one’s face is symmetrical. An obvious example would be Kate Upton’s mole.)
- Familiar objects or places (They are often left/right specific. The Statue of Liberty, flags, cars, roads and place settings are just a few examples of things that will look wrong.)
As a matter of principle, we would never flip a copyrighted photo, a news photo or an art photo. In fact, we almost never flip anything but generic stock photography. On the rare occasion that flipping a photo seems necessary, take the time to look closely at all the details. Most important of all, get a second opinion from someone who might catch something you don’t.
Exception to the no-flip rule:
Some computer/phone-based cameras take pictures and videos in a “mirror” image. In this case, feel free to flip away.
Have a marketing challenge? Call Kim Landry at 484-829-0021 or email [email protected].