QR codes can be made of many things, including cross stitching

A creative example of a cross-stitched QR code.

Q: What are those black and white quilty things on posters and in magazine ads? They’re cool. Can we put one on our website?

A: Those are QR codes and they are super cool. A Quick Response or QR code acts like a barcode that your smart phone or tablet reads, linking you to a website URL, a PDF, text or other data. It works like this: You download a free QR reader app. Then, while you’re out and about in the analog world, you see something interesting. Oh look, it has a QR code. You whip out your smart gadget, open the reader app, point the gadget’s camera at it, click and shazam! Your browser displays a message or more info about the interesting thing.

Putting QR codes on your printed materials might be a savvy way to lure people to your website. But don’t put QR codes on your website. It’s redundant. You’d be asking people to point their phones at their computer screens to get them to the site they already are on.

Caution: If you set up an iPad and iPhone facing each other and make them QR code scan each other, you can create an infinite QR code feedback loop that will blow up the Internet. Okay, that’s not true. At least probably not. Actually, we don’t really know, so don’t try it, just in case. Or at least call us first so we can back up our Facebook photos.

Thinking about including QR codes in your marketing materials? Call Kim Landry at 484-829-0021 or email [email protected].

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