Drexel University College of Medicine
Who they are
Drexel University College of Medicine is both an educational institution and a provider of medical care to the general public.
The College of Medicine currently educates 1 in every 73 medical students in the United States. These students receive their clinical education at more than 20 affiliated hospitals and ambulatory sites. An additional 630 medical residents are training in Drexel-sponsored programs. There are also more than 850 graduate students in Ph.D., master’s and professional studies programs. The College has more than 650 full-time clinical and basic science faculty members, augmented by more than 1,700 affiliate and volunteer faculty.
The clinical practice, known as Drexel Medicine®, delivers quality, compassionate healthcare to the Philadelphia region through a network of more than 250 doctors who also teach at Drexel University College of Medicine. As teaching doctors, they stay up to date on the latest advances in their fields.
Successor to the merger of Hahnemann University and Medical College of Pennsylvania (formerly Woman’s Medical College), Drexel University College of Medicine is a leading center for women’s health, spinal cord research, malaria study and neuroengineering. Faculty physicians are highly respected in dozens of specialties, including HIV/AIDS care, cardiology, pain management, sports medicine and toxicology.
What we do for them
Drexel University College of Medicine came to Hollister Creative for help in rethinking and redesigning its most important communications vehicle: a newsletter distributed to alumni, students, faculty, staff, donors and friends of the College. The publication formerly known as the “NewsPager” was renamed and relaunched as “Pulse” in August 2012.
Hollister Creative continues to design each edition of Pulse, which is published in alternate months as a 20- to 24-page print piece and as an interactive online ebook.
Why they like us
“Hollister Creative came in the door asking questions — all the right questions as far as we were concerned — about our audience and our goals for the newsletter. It was clear they brought with them a sharp editorial sensibility as well as a keen eye for design. Hollister presented several draft concepts. In the final result, they gave us a sophisticated yet warm design, including a front cover that invites the reader inside. Hollister’s team had excellent ideas for how to treat a disparate group of recurring columns and departments; and they turned a throwaway back cover into a place to spotlight an event or an intriguing image. Our parent institution unveiled a new graphic identity system just as we had begun the redesign. Hollister adapted easily, and made us proud to produce a beautiful reflection of the new standards in our reincarnated newsletter.”
— Jean Tracy for the Marketing & Communications Department, Drexel University College of Medicine