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Capture interest with a captivating booklet

Lavner Camps operates successful summer camps focusing on sports, technology and the arts. For summer 2015, Lavner brothers Michael and Justin are offering TECH R3VOLUTION, an innovative residential camp at West Chester University with a focus on STEM-related curriculum and tech-themed camp trips.

To showcase this cutting-edge summer camp opportunity and present it in a clear and organized fashion, Lavner Camps needed a captivating and functional promotional booklet for TECH R3VOLUTION. The Lavners challenged Hollister Creative to create a branded look that would convey the special nature of this camp, without straying too far from the established Lavner Camps brand.

The result is a 16-page booklet that appeals to kids and parents alike. Our designers took cues from Lavner’s existing specialty camps booklet, utilizing a similar color palette and incorporating a number of the page design elements. They differentiated the TECH R3VOLUTION design by adding a background pattern, fonts and image frames with a techy twist.

TECH R3VOLUTION is a comprehensive offering for 8- to 14-year-olds, with numerous options every week from June 21 through August 1. So the booklet had to deftly organize and present large amounts of information. Here are some tips on designing a multi-page booklet to capture and sustain reader interest in a complex and varied offering:

  1. Create a theme. Choose a background, colors and fonts that express the nature of the offering and use them consistently throughout the booklet.
  2. Add visual interest. Use photos, charts, calendars and testimonial quotes to break up pages that have lots of text. Silhouette some photos to contrast with the usual rectangular images. Get creative; for example, we featured sample daily schedules so that readers could imagine what a day of camp life would be like.
  3. Balance is key. Don’t sacrifice function for form. In a booklet like this, lots of text is essential to describe every aspect of the offering. Instead of cutting text, break it up into bite-size chunks and use headlines and subheads to establish a visual hierarchy of the information.