Q: My designer emailed a PDF proof, but it doesn’t look like the correct size to me. What happened?
A: When a designer creates your brochure, magazine, postcard or poster, they build it at 100% actual size. But when you open your PDF proof, your computer may scrunch it down if it is large, like a poster, or enlarge it if it is small, like a business card, so that you can see the entire proof on your screen.
If you decide that you want to print out the PDF proof, your computer may want to fit it snugly on an 8.5 x 11 sheet of paper, regardless of its actual size.
To get an accurate view of the piece at actual size, view it, and print it, at 100%.
Note exception: Super-large items, such as billboards, bus wraps and large trade show displays, are not created at 100%.
Have a marketing challenge? Call Kim Landry at 484-829-0021 or email [email protected].