Pantone Color Institute, the world’s leading authority on color, has announced that 2017’s color of the year is Greenery. Pantone calls it a “refreshing and revitalizing shade” that “is symbolic of new beginnings.”
Kermit the Frog may jump at the chance to croak about his au courant color and Jenna Bush Hager rocked an all-green gown at the Golden Globes. But for some of us, it’s not easy being green.
And that’s okay. Greenery may dominate the fashion runways and interior decorating magazines, but green doesn’t need to – nor should it – replace your existing brand colors. Presumably, those were chosen with great care.
From time to time, however, it makes sense to freshen up the look of your website and printed materials by introducing a new color palette to complement your brand colors. If Greenery appeals to you, perhaps you’ll want to try working that in.
In any decision involving color choices, consider these factors:
- Aesthetics. Choose colors that work well together. Colors that visually have the same value tend to vibrate when placed next
to each other. An easy rule of thumb is to choose one main color, a secondary “pop” color and several supporting colors.
- Gender Preference. Consider your audience when choosing color. In the most widely published study on color preferences, most American men and women chose blue, followed by green and red. Purple got only female love. Men liked bright colors and shades; women liked soft colors and tints. Color preferences differ in other countries.
- Perception of Trust. The one color Americans always associate with trust and reliability is blue. As Color-Meanings.com notes, “Blue is sincere, reserved and quiet, and [does] not like to make a big deal out of things or attract too much attention.”