With Google heavily promoting its AdWords pay-per-click offering, you may be tempted to give it a try. Paid search ads are not a bad idea, but you won’t get good results unless you pair your pay-per-click ad with a landing page on your website. Here’s why.

An AdWords adventure: flying in the air looking for a website landing page

Bushy Brow to Tower:
Clear the runway! I’m comin’ in!

Let’s imagine that your well-written, properly targeted ad on a popular search engine attracts a click from a prospect. Excited by your offer of 20% off on eyebrow shaping, he takes flight via weblink to … what? A home page showcasing the many services of your spectacular spa? Picture him flying in, looking for the lighted runway to shapelier eyebrows, and seeing instead a cluttered landscape of words and images that have nothing to do with eyebrows. Crestfallen, he flies away.

Now imagine that you have created a specific landing page for your ad. The flying prospect looks down and sees exactly what he hoped for: 20% off on eyebrow shaping. He lands, elated, and happily types his contact information into the simple form you have provided. Automatically redirected to the web page where he can download the 20% off coupon, he is about to become your next new customer. Let the tweezing begin!


If you would like to discuss pay-per-click advertising in more depth, specifically as it relates to your unique situation, email Kim Landry.
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