Simon Biles

The incredible looks simple when it is done incredibly well. (Newscom photo)

It sure looks easy when Olympic gymnasts leap, spin and soar, but we all know that Simone Biles and her challengers devoted years of hard work to make those extraordinary maneuvers look effortless.

Practice makes perfect, whether you’re an athlete aspiring to gold medals or a writer sitting at a computer in hopes of creating the words that will educate or entertain your readers and move them to action.

At Hollister Creative, our experienced writers stay in tip-top condition by writing every day for every type of print and digital project. If you are writing for your business, follow these tips as you practice to perfect your skills.

• DO ask for help. Even the best athletes in the word have coaches. If you are not yet a polished, professional writer, get guidance from someone who is. We offer consulting to help our clients formulate an outline, estimate word counts and follow a productive process. With a knowledgeable coach to guide you, the copy you develop stands a better chance of being on-point and on time.

• DON’T expect it to be easy. Reading is so easy, most of us are fooled into thinking writing should be easy too. It’s not. Reading is easy because someone else did the work of organizing the material and presenting it in a clear and logical way. When you’re writing, the person doing that work is YOU. Figuring out how to pull all the facts together takes time. Be patient with yourself.

• DON’T assume all will go smoothly. Estimate the time you think you need to meet the deadline, then double it. Something will happen to slow you down. A source you need to interview will get the flu. A senior manager who must approve the copy will get caught up in a business deal. Building in a buffer is just smart. If the project goes more smoothly than expected, you will have under-promised and over-delivered, which should always be the goal.

• DO save energy for the final segment. The last quarter of your writing project will take almost as much time as the first three-quarters. Editing, fact-checking, shepherding the copy through the review process, rewriting as needed, then recirculating the copy for final approval is time consuming. Don’t let your energy and focus flag at this crucial stage; it is needed here most of all.

Browse our blog to get more tips on writing and editing, and if you need help with a first draft or a final one, call Kim Landry at 484.829.0021 or email [email protected].

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