Q: In past years our annual report has been a big yawn. This year, we want it to be engaging and attractive, although it still needs to convey a lot of complex information. Got any suggestions?
A: The caffeine jolt that will wake up your sleepy report is called infographics. Also known as data visualizations, infographics use a clever mix of images and text to simplify and amplify information. Bar graphs and pie charts are just the beginning; infographics often include illustrations, icons and fun typography to engage the readers and get them excited about the information.
- DON’T tell, show instead.The point of an infographic is to limit the text and use images to tell the story.
- DO be clever. A basic pie chart doesn’t cut it. Use meaningful icons and arresting images to enhance time lines, charts, graphs, maps and facts.
- DO strive for simplicity. Your first goal is to impart big-picture information, the major take-aways for your readers. If the reader has to puzzle over your graphic to figure it out, it is too complex.
Need help with your marketing materials? Call Kim Landry at 484-829-0021 or email [email protected].