Blog or newsletter explained in a corn metaphor

The USDA reports that America produces at least 20% more corn on 25% fewer acres than in 1930, when seed of hybrid corn became widely available.

A blog or a newsletter is part of most business marketing plans. You use one or the other to communicate regularly and share your knowledge. Doing so cultivates new fields of prospects, planting seeds for a future harvest when some become clients. The very same communications fertilize your ever-growing relationships with existing customers.

The preceding overwrought metaphor brings us (finally) to this point: Creating a blog-newsletter hybrid can increase the yield from your marketing communications, in the same way that different species of some food crops can be cross-pollinated to create a hybrid that will yield more food per acre.

Blogs and newsletters are different species. Hybrid vigor results when you combine the best traits of both by distributing the same articles in both formats.

Newsletters have…
* Reach. They push out to your entire subscriber list. Each blog post must pull in readers one by one. Blog readers can subscribe, but few will. To wit: the very popular HubSpot inbound marketing blog counts just 14% of its visitors as subscribers.
* Consistency. Newsletters arrive at scheduled intervals. Even readers who really want to learn from you will not remember to visit your blog consistently.

Blogs have…
* SEO. Search engines read blogs. They can’t read your newsletter unless you copy the articles onto a blog or other website page.
* Social sharing. Blog posts are easy to share via social media. Readers who love your newsletter will forward it to others, but they have no easy way to share a single article.
* Interactivity. Blog posts invite public comments from readers, which can spark a multi-reader conversation. Newsletter readers can only email comments to the sender.

Both have…
* Reader preference. With both options in place, you have a way to communicate with people who “get too many newsletters” and people who “don’t read blogs.”

Need help with a newsletter or blog? We can handle setup, design, writing, editing or ongoing management. To find out more, email Kim Landry or call 484-829-0021.

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