Hollister Creative President Kim Landry gave an educational workshop on digital marketing yesterday to an audience of small business owners at the University of Pennsylvania’s Wharton School. Her talk — “Bigfoot Will Be Found: Why and How to Have a Monstrous Digital Footprint” — was sponsored by the Urban League as part of Philadelphia Minority Enterprise Development Week October 3-7. Keith Ellison, Program Manager of the Urban League Entrepreneurship Center, invited Landry to lead the workshop and introduced her.

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