Kermit the Frog wants your business to go green like him!Q: My boss is looking for new ways to help our business go green. How can we be more environmentally friendly when we’re picking paper for our many printed mailers?

A: Good for you! Contrary to Kermit the Frog’s famous lament, it is easy being green when it comes to paper choices.

You can be a Great, Responsible, Engagingly Enlightened, Nicely Innovating Environmentalist (GREENIE) by choosing printers certified by the Forest Stewardship Council (FSC). The FSC is an independent, non-governmental, non-profit organization devoted to responsible management of the world’s forests. It tracks certified wood products from the forest of origin all the way through the supply chain.

Using a printer certified by the FSC is an easy way to help your business go green.

The FSC label ensures that the products used were responsibly harvested. That means no conversion of natural forests or other habitats, no use of hazardous pesticides, no cultivation of genetically modified trees and no violation of the rights of indigenous peoples. Each certified operation is checked out at least once a year and if it is found not to comply, the certification is withdrawn.

Side benefit: FSC has a very cute logo (above) you can display on your printed pieces to let readers know you are a GREENIE.

Want more ideas about how to help your business go green? Call Kim Landry at 484-829-0021 or email [email protected].

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