Hollister Creative, the national award-winning marketing communications firm, created the graphic identity for the 12th annual DesignPhiladelphia festival, taking place October 6-16.
Based on the 2016 theme HOME, the graphic appears on all festival promotional materials, the website 2016.designphiladelphia.org, and the cover of the event guide, which Hollister Creative produced. Inspired by a classic cross-stitch sampler motif, the graphic updates that old-fashioned concept with a modern twist.
DesignPhiladelphia includes more than 100 events showcasing the work of thousands of local designers, architects and creative professionals. Hollister Creative is among the festival’s nearly 40 sponsors.
Organized and presented by the nonprofit Center for Architecture and Design, DesignPhiladelphia attracts participation by universities, cultural institutions, civic associations, city agencies, retailers, manufacturers, and startups across the city.
Founded in 2005, DesignPhiladelphia is the oldest design festival of its kind in the country and the annual signature event of the nonprofit Center for Architecture and Design. The festival promotes the power of design to generate innovation, solve problems and enhance quality of life. Meanwhile, DesignPhiladelphia demonstrates Philadelphia’s reemergence as a 21st century city shaped by design, technology, and collaborative business practices.