Brinton Lake Dermatology had recently rebranded and changed location when its leaders came to Hollister Creative for a new website design. Their challenges to us were:
> Design the site to convey the look and feel of their practice: a careful balance of fresh-clean-modern with warm-calm-soothing.
> Help their practice get found and expand their patient base at their new location with robust, on-page search engine optimization (SEO).
> Make it easy for them to update the site themselves with new monthly specials, their Healthy Skin Blog, their informative newsletter and any new products or treatments.
Working closely with the three dermatologists who lead the practice, we met their goals, and more. Any medical practice can benefit from a site that sincerely makes these three statements:
- We care about the experience we provide, as well as the results we achieve. Prospective patients who visit the site should feel that the practice is highly professional and also has a personal touch that promises compassion as well as competence.
- We are experts and thought leaders who care about educating patients. Happily, sharing information with patients is also the key to on-page SEO. When the site has a library of relevant, excellent content, search engines take note and your site moves up in rankings.
- We reach out to you often to provide things of value to you. An easy-to-use content management system facilitates regular updates, such as specials, blogs and newsletters. This reminds patients and prospects that you value them. It also reminds search engines that this is an active website.
Have a creative challenge? Let Hollister Creative help you find the best solution. Email Kim Landry.