The Optimizer Puppy comes to the rescue when humans need simple explanations about search engine optimization. Portrait of Oh by Hollister designer Max Walter.

The Optimizer Puppy comes to the rescue when humans need simple explanations about search engine optimization. Portrait of Oh by Hollister designer Max Walter.

While S.E. Oh is my formal name, friends call me Oh and fans know me as The Optimizer Puppy.

Like all puppies, I am cute and funny (no brag, just fact). But I’m also a working dog, raised and trained to guide humans who are confused by search engine optimization. Due to my nonthreatening appearance, I am able to connect with humans who recoil from scary-techy optimization experts.

When I explain how to optimize a web page, humans say, “Oh, I get it.”

My best trick is to KISS. Because I am a puppy, you may assume that I KISS by licking human faces. No, that’s gross. Faces are so germy!

KISS stands for Keep It Simple Stupid. In practice, it means explain one thing at a time. Humans, as a species, can’t handle complexity.

I can simply explain why optimization is important, what search engines look for when ranking web pages, and many other related topics. But today I have chosen to KISS confused humans with The Optimizer Puppy’s Guide to Optimizing Content. Click here to view or download my step-by-step guide.

The guide is geared to WordPress websites, which are the most popular because they are the simplest to use. Step 1 is to have your favorite webmaster install the Yoast SEO plugin for you. The other steps you can do yourself because Yoast makes it so easy.

If you would rather have a trained human handle optimization for you, call 484-829-0021 to schedule a conversation with my friends at Hollister Creative. If you tell them Oh sent you, they will donate $5 in your name to the Women’s Humane Society, where kind humans find forever homes for pups less fortunate than I.

Have a marketing challenge? Call Kim Landry at 484-829-0021 or email kiml@hollistercreative.com.

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