These optical illusion logos are gorgeous AND clever. The National Park Foundation logo sports a ranger hat. Or isit a waterfall and a river? And is that a golfer or an Ancient Greek soldier on theSpartan Golf Club logo?
Always brainstorm all the possible visuals associated with your business that could be incorporated with your logo. These include products,services, tools or uniforms your employees use, your location (if significant), related colors, actions and abstract concepts.
However, don’t let your clever idea get in the way of clarity. You never want to have to explain your logo. For example, see the logo to the right: What does it say? What are those tapewormy things? Turns out, the logo is for SewRob, a custom tailor. The tapewormy things are tape measures and the owner’s name is Rob. Would you have known that from first glance?
Or, for another example of a logo with an image that’s not quite there: this is a nice logo, with a sense of movement, emotion and buoyancy – but unfortunately it’s all wrong. A pacer is a type of horse with a distinctive gait. Pacers move both their left legs forward and then both their right legs. Trotters, like the fellow in the logo, move their opposite limbs together. Some viewers may not be able to pinpoint the mistake, but others will feel uneasy or untrusting because they know something is not right. When choosing photos or icons, be sure the image is correct for the topic.
- DO your research.
- DO consult an expert in the field.
- DO ascertain the correct attire for models in photo shoots so that their “occupation” is accurately represented. (Example: should people doing this job be wearing goggles, hard hats, rubber gloves?)
- DO analyze stock photography closely (Example: are uniforms/clothing correct for your topic?)
Want help designing your logo? Call Kim Landry at 484-829-0021 or email firstname.lastname@example.org.