If you’ve resisted blogging, or tried and failed to maintain a blog, the reason may be the Time Hog. You’re either afraid of it or you’ve been a victim of the Time Hog gone wild.
It’s time to tame the hog because you need to blog. Blogging attracts prospects and builds the know/like/trust factors that cause them to call your company when they have a need. Blogging also keeps existing clients engaged, so you have ongoing opportunities to upsell, cross-sell and gain referrals from them. And blogging contributes to SEO on your website.
Time is required to maintain a blog that provides real value to readers (and a blog without real value is a total waste of time). The goal is to domesticate the wild Time Hog and make it a Tame Hog. Here’s how:
- Schedule a weekly writing session and create a content calendar.
- Stick to what you know.
- Write down topic ideas from questions asked by clients and prospects.
- Save URLs of good articles you can comment on and link to.
- Or hire Hog Tamers like us to blog for you.
Can you Hazzard 53 seconds for a quick laugh? Enjoy this classic clip of Boss Hogg gone wild.
Have a marketing challenge with your blog? Call Kim Landry at 484-829-0021 or email [email protected].