R U 2 GR8 4 Words?
Of course you want to tell the world your business is GR8 and you ♥ your customers. But ICYMI* here’s something to consider if you are saying those things by substituting acronyms, emojis and non-alphabet keyboard characters for actual dictionary words.
Internet slang might be appropriate if ur reppin’ a band, but not if you’re representing a brand. Readers interpret any kind of slang in professional communications as unprofessional.
You don’t get a pass to use webspeak 4 ur company’s blog or social media posts just because regular people and pop stars do it.
Imagine you see this on Twitter: R marketing firm is ready to serve U. R customers think we’re GR8 — read R testimonials to C!
Would you take the bait and click to read more? Probably not. It sounds phishy. And phony.
You could say the same thing and sound professional: Our marketing firm is ready to serve you. Our customers think we’re great — read our testimonials to see!
Acronyms, emojis and non-alphabet characters may have a place if you’re marketing solely to teens and tweens. Or maybe if you’re using them (very) sparingly in an occasional attempt to make the audience LOL. Just don’t let them sneak into your messaging without considering the consequences for your brand.
When composing a blog or social post for a business:
- DO write in complete sentences and check for grammar, spelling and style.
- DON’T use webspeak unless it is part of your company’s approved messaging.
- DO maintain a consistent brand voice appropriate to your business.
- DON’T try to sound “hip” if your brand is not — this will backfire every time.
* “In Case You Missed It”
Have a question about writing, editing or social media for business? Call Kim Landry at 484.829.0021 or email [email protected].