What do you imagine when you see a photo of a place that is usually bustling but now appears devoid of humans: waiting rooms without patients or receptionists; restaurants without diners or waiters; offices without workers but with half-empty coffee mugs and other creepy evidence that people recently worked there.
We have very active imaginations, so we think the worst: apocalypse, nuclear fallout, deadly incurable virus. In some cases, these photos turn out to be publicity shots for a post-apocalypse horror movie. But many are shots of real places. Businesses have posted the photos on their websites to showcase their, ahem, inviting spaces.
If your purpose is to display your company’s prowess at architecture or interior design, people-free photos make sense. But if your purpose is to make prospective customers feel warm and fuzzy about coming in for a visit, stop and think: Have you ever walked into an unfamiliar medical facility, restaurant or office building and found it completely empty? Kind of spooky, isn’t it? Makes you wonder where everybody went … and where that scary music is coming from … and whether you should go down to the poorly lit basement all by yourself and check it out …
When shooting photos to showcase a space you want customers to visit:
- DO show it as it will appear to customers who visit: populated.
- DO feel free to pose your “candid” shots to get the effect you want.
- DO clean up your space before the photo shoot: no overflowing trash bins, dead plants or take-out containers.
- DO give employees advance notice so they will look their best.
- DON’T use photos of customers without their permission.
Need a professional photographer to take great photos of your people or your space? Email Kim Landry or call 484.829.0021.
The ‘Where Did Everybody Go’ Quiz
Test your knowledge of post-apocalypse movies, books and TV shows with our end-of-life-as-we-know-it quiz.
1. In the charming WALL-E, humanity has left Earth because:
a. There was a devastating virus
b. The environment was too polluted
c. People preferred the space-faring life
2. In 12 Monkeys, the creepy Philadelphia building that stood in for Brad Pitt’s mental hospital was:
a. The Divine Lorraine Hotel
b. The Mütter Museum
c. Eastern State Penitentiary
3. On The Walking Dead, Glenn Rhee is often navigating treacherous roads and getting in and out of places quickly. He had great training for this in his previous occupation as a:
b. Tightrope walker
c. Pizza delivery man
4. Will Smith’s character in I Am Legend shares New York City with his dog Sam and some monsters that are:
5. In Stephen King’s The Stand, the more righteous people are called to Boulder, Colorado. The people who succumb to their darker impulses are drawn to:
a. Las Vegas
b. A quaint fictional Maine town
c. Los Angeles
6. In Children of Men, the human population is dwindling because:
a. Nuclear fallout has led to chaos
b. The poisoned environment has led to food shortages
c. There is global infertility
For quiz answers, scroll down.
1. b – In the charming WALL-E, humanity has left Earth because the environment was too polluted
2. c – In 12 Monkeys, the creepy Philadelphia building that stood in for Brad Pitt’s mental hospital was Eastern State Penitentiary
3. c – On The Walking Dead, Glenn Rhee used to be a pizza delivery man
4. b – Will Smith’s character in I Am Legend shares New York City with Vampires
5. a – The people who succumb to their darker impulses are drawn to Las Vegas
6. c – In Children of Men, the human population is dwindling because there is global infertility
Need help with photography for your website or blog? Call Kim Landry at 484-829-0021 or email [email protected].