In the movie Hook, Dustin Hoffman’s captain was a tad obsessive about good form. He was forever commenting about who had it – or didn’t – and fans had a lot of fun repeating his signature phrase, “Good form!” – usually in silly voices.
In business, you need to pay attention to good form in whatever you do – and that includes the actual forms you create to gather information on your website.
Online forms are a gateway through which to invite potential customers to contact the business, register for an event, download a white paper, request a quote and, best of all, make a purchase.
So it surprises us that many online forms are confusing and frustrating. Some form designers appear to focus mainly on the information the business wants to collect, at the expense of a positive user experience. Getting the UX right is key to form completion, especially on mobile devices where tiny screens and clumsy fingers make navigation much more difficult.
Want to earn a “Good form!” shout-out for your forms? Click here for 8 Ways to Make Online Forms User Friendly.
Famous Forms Quiz
All of the natural and manmade forms pictured below are famous. Can you name them? Click here for answers!
Need help with design for print or web? Call Kim Landry at 484-829-0021 or email [email protected].