Q: I wish I had a magic wand that I could wave to make blogging easier — I have a lot of trouble choosing topics to write about. How do I know what my readers will like?
Q: I read that email marketing has the potential to bring my small business big prospects, so I fired up my computer and began sending missives to my list of prospects. A week later, my inbox is so empty that I’ve started reading spam just to comfort myself. What am I doing wrong?
Don’t rely on random capitalization gimmicks, because they make your business look silly.