by Hollister Creative | Strategy, Websites
What is the single most important website design element? Hint: It’s not stunning visuals or a slick interface. In a survey by HubSpot, 76% of the respondents indicated the most important element is “the website makes it easy for me to find what I want.” Why is... 
by Hollister Creative | Kim Landry, News, Social Impact, Strategy
Hollister Creative President Kim Landry engaged in a live Q&A about marketing communications and social impact at a recent Main Line Chamber of Commerce “Network at Noon” event. The interviewer was her Hollister colleague Georgette Klotz, Vice President for... 
by Hollister Creative | Social Impact, Strategy
Would you like to make your community a better place? Sure you would! But if you run a small business, you might feel you can’t afford to. Assuming your time and money are tight, we’ve scoured the Internet to find small ways that small businesses can contribute.... 
by Hollister Creative | Social Media, Strategy
Are you getting the most value out of LinkedIn? Are you even using it at all? If you answered “no” to either of those questions, you should really reconsider. LinkedIn is a powerful business tool that can be utilized to promote the brand of an organization or... 
by Hollister Creative | Blogs, Strategy, Writing and Editing
Your prospects and customers are searching online. Listen for their silent scream. Can you hear it? They are screaming HELP! If you want to engage them in their moment of need, you can do it with helpful content. Here’s how. 1. Answer their questions. Your... 
by Hollister Creative | Social Impact, Social Media, Strategy
The term “corporate social responsibility” (CSR) seems to be popping up everywhere. It’s not a new concept, though — and it would be a mistake to ignore it as business jargon or dismiss it as just the latest trend. CSR refers to businesses adopting practices and...
