by Hollister Creative | Branding, Logo Design
When an organization rebrands, there’s always the possibility that existing clients or supporters will feel alienated, and that anyone already familiar with your organization will be confused by the change. It doesn’t have to be that way. By following a few simple... by Hollister Creative | Design, Logo Design
These optical illusion logos are gorgeous AND clever. The National Park Foundation logo sports a ranger hat. Or isit a waterfall and a river? And is that a golfer or an Ancient Greek soldier on theSpartan Golf Club logo? Always brainstorm all the possible visuals... by Hollister Creative | Design, Logo Design
When creating logos and type treatments, it can be tempting to substitute a topic-appropriate image for one of the letters in a word. Done well, your message is clear as well as clever. But the allure of cleverness is so seductive, it can cause a logo designer to... by Hollister Creative | Design, Logo Design
We’re not loving the new logo for Oxford Dictionaries Online (ODO). First, the blue icon is uncannily similar to the ubiquitous icon for Beats by Dre headphones. Second, the logo (the blue one, at right) fails to fulfill its primary function, which is to impart the... by Hollister Creative | Branding, Design, Logo Design
If your firm doesn’t have a branding style guide, you run a high risk of sending out proposals, ads, faxes, PowerPoint presentations and letters that don’t match your website, business cards and brochures. You may not think it’s a big deal if your... by Hollister Creative | Design, Logo Design
Taglines are part of many memorable logos. While the logo is the driver, the tagline is its little buddy, riding shotgun to explain what the company does, how it does it or how customers should feel about it. Problems arise when the tagline is out of proportion to the...
