by Hollister Creative | Branding, Logo Design
When an organization rebrands, there’s always the possibility that existing clients or supporters will feel alienated, and that anyone already familiar with your organization will be confused by the change. It doesn’t have to be that way. By following a few simple... 
by Hollister Creative | Branding, Design, Marketing Materials
Having a business and not doing any type of marketing is not just ineffective — it’s irresponsible. Having a marketing strategy that doesn’t consider the importance of quality graphic design is just as bad. Graphic design should be a business priority; it plays an... 
by Hollister Creative | Design
You’re on Facebook, LinkedIn, Twitter and YouTube. But should you be on Instagram, too? The short answer is … maybe. According to Social Media Today, there are an estimated 400 million daily, active users on Instagram — and the number is growing. That’s not counting... 
by Hollister Creative | Branding, Design, Event Design
When we design event invitations and program books, there’s always one page we affectionately refer to as “logo soup.” You know that page — the one with all the sponsor logos displayed from largest and most legible at the top to tiniest and barely legible at the... 
by Hollister Creative | Branding, Design, Strategy
What’s your personal style? Casual? Dressy? Glamorous? Artsy? Chic? Bohemian? Would you wear sneakers with a suit, or heels with jeans? You can probably nail that answer down pretty quickly. But what if we asked you, “What is your brand’s style?” We’re betting that’s... 
by Hollister Creative | Design, Strategy, Writing and Editing
So, you want to launch an email marketing campaign and access an untapped source of prospective clients? That’s a great idea — email is a low-cost, instant and interactive way to reach an audience. But before you break out a text-heavy email equivalent of “War and...
