by Hollister Creative | Branding, Logo Design
When an organization rebrands, there’s always the possibility that existing clients or supporters will feel alienated, and that anyone already familiar with your organization will be confused by the change. It doesn’t have to be that way. By following a few simple... 
by Hollister Creative | Branding, Design, Marketing Materials
Having a business and not doing any type of marketing is not just ineffective — it’s irresponsible. Having a marketing strategy that doesn’t consider the importance of quality graphic design is just as bad. Graphic design should be a business priority; it plays an... 
by Hollister Creative | Branding, Design, Event Design
When we design event invitations and program books, there’s always one page we affectionately refer to as “logo soup.” You know that page — the one with all the sponsor logos displayed from largest and most legible at the top to tiniest and barely legible at the... 
by Hollister Creative | Branding, Design, Strategy
What’s your personal style? Casual? Dressy? Glamorous? Artsy? Chic? Bohemian? Would you wear sneakers with a suit, or heels with jeans? You can probably nail that answer down pretty quickly. But what if we asked you, “What is your brand’s style?” We’re betting that’s... 
by Hollister Creative | Branding, Strategy
When marketers talk about branding, terms get tossed around like veggies in a salad. You hear about the brand framework, promise, mission, values, personality, tone of voice, pillars, elevator pitch, positioning statement or value proposition. When trying to get your... by Hollister Creative | Branding, Design, Logo Design
If your firm doesn’t have a branding style guide, you run a high risk of sending out proposals, ads, faxes, PowerPoint presentations and letters that don’t match your website, business cards and brochures. You may not think it’s a big deal if your...
