Facebook changed its News Feed algorithm in January, prioritizing posts from friends, family and groups over content created by businesses and brands. That means it’s now harder for your business to reach and engage the Facebook audience.
You may want to consider a larger budget for boosting Facebook posts, but “paid social” is not our focus today. We aim to help you supercharge your page and posts without spending more money.
Essentially, you need to build a Facebook booster rocket to blast your posts into the News Feed. Get into the control room and prepare for liftoff with this countdown checklist:
10. Show up regularly
This is our most basic, yet most important piece of advice. If you can’t post at least once a week, your Facebook efforts won’t get off the ground. Your page needs fuel, in the form of valuable content. If you host events, use the event calendar to promote your seminars, open houses, sales, webinars, trade show appearances, and the like.
9. Project your brand
Ensure your Facebook profile and cover pictures are high quality, the right size and appropriate for your brand. If your logo is getting cut off or the image is blurry, it looks amateurish. Pictures of pets and kids or shots taken at the gym don’t cut it — unless, of course, you sell products or services related to pets, kids or gyms.
8. Include an image
Use a photo, video or other image to draw attention to your post. According to Buffer Social, posts with photos get 39 percent more interaction than plain text posts — and account for 93 percent of the most engaging Facebook posts. Beware of grabbing photos that you don’t either own the rights to or obtain from a copyright-free site.
7. Tell your story
Your page has a feature on the right-hand side that beckons you to “tell people about your business.” Use it to explain who you are, what you do, and what’s important to your organization. Include a high-quality photo — something different from your profile and cover photo, but still “on brand.” If you’ve been posting for a while, Facebook will make image suggestions based on popularity.
6. Help people find you
Don’t forget to fill out the “About” section. This is where you provide your address, contact information, website and hours. You want customers to find you, right?
5. Write a grabber headline
With each post, write a headline that will grab the reader’s attention. Ask a question, promise a benefit or evoke an emotion. For example: “Are Your Widget Sales Breaking Records?”; “10 Guaranteed Ways to Sell More Widgets”; “How Our Widgets Saved Helpless Puppies.”
4. Use power words
Power words trigger emotional responses and make it more likely that a reader will take action — such as click a link or fill out a form. You’ve seen them in viral social media posts, on landing pages, in ads, in blog headlines, even in website meta descriptions. Use them in conjunction with your topic keyword, as in these examples:
- Our widgets will make you
- This is why customers love our widgets
- Stunning photos of widgets
- Awe-inspiring widgets
For an irresistible list of power words, check out Sumo.com (see what we did there?)
3. Post more videos
Video traffic will constitute 82% of all internet traffic by 2021, according to Cisco, and Facebook is no exception. An article on Forbes.com says videos hosted and posted on Facebook are being shared at least 10 times more often than those hosted on YouTube. If you really want your brand to shine, video posts are the way to go.
2. Add topic hashtags
Hashtags are clickable topic words preceded by the # sign. When you use them to link your post to others on the same topic, hashtags increase the visibility (and clickability) of your post. For instance, if you’re sharing a post about proofreading, add #proofreading #editing at the end. Anyone who clicks on #proofreading or #editing in another post will be taken to a page that includes your post, along with others. Some people misuse hashtags by turning them into a sentence, usually in an attempt at humor. Don’t — you’ll frustrate readers when they click on them and are taken to an empty page, and you’ll show savvy Facebookers that you don’t have a clue how hashtags work. In other words, #dontturnhashtagsintosentences.
1. Tag people and companies
“Tagging” others in a post is a great way to network while extending your content’s reach. When you tag a person or company, you’re essentially creating a link to their Facebook page from your post. Let’s say you had a fantastic video shoot and want to publicly thank the videographer — you’d write something like “Special thanks to @alliedpixel for a great video.” When you type the @ symbol and start typing the name, a dropdown list appears. Simply select the correct person or company from the list, and voila! — you’ve created a link. The tagged person and his/her friends will also see your post. You don’t need to be Facebook friends with the person you tag, but their privacy settings may give them the option to reject your tag.