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Advice on marketing strategy, writing and design

Get our advice in this searchable library of helpful articles. Each post answers a specific question about strategy, writing or design for marketing and communications. To get the latest articles by email, subscribe to our monthly newsletter, “Get Great Creative,” by clicking here.

10 writing mistakes to avoid in 2018

A new year always brings resolutions, and they usually sound something like this: “I’m going to lose weight, tone up my abs, and stick to a more healthful diet.” In keeping with that tradition, the Hollister Creative team offers 10 ready-made resolutions that will...

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Social impact marketing: A way to change the world

Since our recent announcement that we’ve moved to embrace social impact marketing, we’ve been getting questions about what that term means. The idea is pretty straightforward: Good marketing helps a socially conscious organization to grow, thereby increasing its reach...

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Picture your brand on Instagram

You’re on Facebook, LinkedIn, Twitter and YouTube. But should you be on Instagram, too? The short answer is … maybe. According to Social Media Today, there are an estimated 400 million daily, active users on Instagram — and the number is growing. That’s not counting...

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Guest Blog: Do Social Media Mentions Help SEO?

This week we’re doing something a little different and posting a guest blog, Do  Social Media Mentions Help SEO? from our friend Dawn Mentzer at Internet marketing company Straight North, which provides SEO, PPC and web design services. Do Social Media Mentions Help...

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