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Advice on marketing strategy, writing and design

Get our advice in this searchable library of helpful articles. Each post answers a specific question about strategy, writing or design for marketing and communications. To get the latest articles by email, subscribe to our monthly newsletter, “Get Great Creative,” by clicking here.

Social media strategy: 6 tips to get you started

Q: We hear all the cool companies are doing social media. Should we be on Facebook and LinkedIn? Should we be tweeting? Creating YouTube videos? And what about Instagram, Pinterest, Snapchat and Myspace? A: Whoa there, cowboy — hold your marketing horses! Yes, your...

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Five tips for better smartphone photos

Q: Our company doesn’t have the budget to hire a professional photographer, but our staff members take loads of smartphone photos for our newsletter and social media pages. The problem is, the pictures aren’t that great — some are blurry, too dark, too light, shot too...

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Website pop-ups: 4 tips to end reader rage

Have you ever played Whac-A-Mole, the game in which you try to anticipate where that annoying little critter is going to pop up next so you can smack it with a mallet? Pop-ups are lots of fun in the arcade, but website pop-ups that are poorly designed risk enraging...

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How to write better marketing emails

Q: I read that email marketing has the potential to bring my small business big prospects, so I fired up my computer and began sending missives to my list of prospects. A week later, my inbox is so empty that I’ve started reading spam just to comfort myself. What am I doing wrong?

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Readers comment on new email newsletter format

In May, we introduced a new format for our popular monthly email newsletter. We asked our readers to tell us if liked it better or preferred the old format. Reader responses were overwhelmingly in favor of the new format. Here's what some of them had to say. Love the...

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Do you know who your buyer is?

Prickly Needle Co. took a cue from P.T. Barnum in creating this ad targeted to prospects in the porcupine population. The most successful marketing campaigns in history all have one thing in common: They targeted the right people. It seems obvious, right? Unless you...

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