Advice on marketing strategy, writing and design

Get our advice in this searchable library of helpful articles. Each post answers a specific question about strategy, writing or design for marketing and communications. To get each month’s articles by email, subscribe to our monthly email newsletter, “Get Great Creative.”

Do you know who your buyer is?

The most successful marketing campaigns in history all have one thing in common: They targeted the right people. It seems obvious, right? Unless you have the legendary sales skills of P.T. Barnum, you won’t have much success selling needles to porcupines. Yet, like...

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Mixing many different font families ruins a design

When cooking, seasonings are used to enhance the flavor of foods. The right amount complements the dish, creating a final product that’s a treat to eat. But mixing wildly different seasonings together, or using them in the wrong proportions, is a recipe for disaster....

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How to avoid using meaningless buzzwords

Have you ever read a company announcement and realized that, although it seems to say a lot, you have no idea what it means? Dear ARoundTuit Fans - As you may know, the ARoundTuit Company is on a burning platform. It’s time to move the needle by focusing on our core...

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