We get creative. You get results.
When what’s old is new again (in a bad way)
Q: I have some text changes to the proof of my magazine. Okay if I send the corrected articles as Word documents?
A: (emotional response): NOOOOOOOOoooooooo!
A: (professional response): Actually, it would be much better if you would please write your changes on the proof and send the markup to us by PDF or fax. Or, if you prefer, explain the changes needed in an email.
Here's why: We've spent hours copyediting, laying out and proofreading your text. If you send us new Word documents, we have to start over. Then you will have to read the articles again in the next proof, rather than just checking to verify that the requested changes were made correctly. The added unnecessary work adds stress for everyone at a point in the process when we should all be focused on fine-tuning and perfecting the product.