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Spice up the familiar with ‘decorator’ touches

Your white paper should be a conversation, clear and engaging

Object lessons from the headlines

Getting found in online search

Sell for the way you like to buy

Leveraging synergy to monetize assets

Scrolling, rolling, strolling on the web

What’s your personal lingual Achilles’ heel?

Oxford Dictionary by Dre?

Shibboleths can suss out pretenders

The case of the invisible polar bear

Your call is (sort of) important to us

Which is better, a brochure or a flyer?

If buyers want competence, don’t get cute

Beware of the dreaded fuzzy antecedent

5 epic photoshop fails and how to avoid them

The difference between i.e. and e.g.

Make LinkedIn strangers pass the ‘worth’ test

Picking the wrong colors can cause bad, bad, bad, bad vibrations

The active voice keeps your story moving

4 things every company needs to know about its own website

Should you flip a photo in Photoshop?

How to edit down an article to fit a smaller space

The way you do business may be your competitive edge

Checklist for updating your website

Changing a single to a plural changes everything

Did you know your Facebook posts don’t reach all fans?

Tips for making a clever logo

When should I use affect instead of effect?

Pick the right envelope for your mailed piece

Content marketing pros find yet another use for the versatile funnel

Insure, assure or ensure?

Optimizing your site for Google

How to use hashtags for marketing

How to take great photos of your office



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What’s wrong with Comic Sans?

Q: We are redesigning our newsletter to make it more lively. I very nicely suggested to the designer that Comic Sans would be a fun headline font. Why did she say I'd have to shoot her first?

A: Please don't shoot the designer. Comic Sans was created for comic-book-style talk bubbles containing informational help text. It was meant to project "friendly," "fun" and "non-threatening." But its overuse on flyers, invitations and passive-aggressive bulletin board notes have turned it into a typographical menace and a cultural shibboleth: If you use it, you've alerted the design cognoscenti that you're either an ironic hipster or an amateur.

Comic Sans may be just the thing for announcing your school bake sale, but do not use it on anything meant to look professional. Your designer can convey "playful" or "informal" without resorting to (shudder) Comic Sans.

The Internet is chock-full of very funny unlove for Comic Sans.

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