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Designing a website for a designer

How to pick your keywords when you want to be found

Design a booklet to be captivating — here’s how

Some words really need to die

You need careful web design for mobile navigation on smart phones

Best practices for event sponsorships

How businesses can make the most of Google+

Channel Walter White to improve your website

AutoCorrect can be hellish for you and your business

Make your donor appeal the cat’s meow!

Silhouettes can save you in graphic design

Happy Apostrophes (Tra-La-La)

Best practices for a nonprofit website

A way to make face-to-face fundraising memorable

Spice up the familiar with ‘decorator’ touches in your graphic design

Your white paper should be a conversation, clear and engaging

Object lessons from the headlines

Getting found in online search

Sell for the way you like to buy

Leveraging synergy to monetize assets

Advantages and disadvantages of scrolling websites

What’s your language Achilles’ heel?

Oxford Dictionary by Dre?

Shibboleths can suss out pretenders

The case of the invisible polar bear

Your call is (sort of) important to us

Which is better, a brochure or a flyer?

If buyers want competence, don’t get cute

Beware of the dreaded fuzzy antecedent

5 epic photoshop fails and how to avoid them

The difference between i.e. and e.g.

Make LinkedIn strangers pass the ‘worth’ test

Picking the wrong colors can cause bad, bad, bad, bad vibrations

The active voice keeps your story moving



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What’s wrong with Comic Sans?

Q: We are redesigning our newsletter to make it more lively. I very nicely suggested to the designer that Comic Sans would be a fun headline font. Why did she say I'd have to shoot her first?

A: Please don't shoot the designer. Comic Sans was created for comic-book-style talk bubbles containing informational help text. It was meant to project "friendly," "fun" and "non-threatening." But its overuse on flyers, invitations and passive-aggressive bulletin board notes have turned it into a typographical menace and a cultural shibboleth: If you use it, you've alerted the design cognoscenti that you're either an ironic hipster or an amateur.

Comic Sans may be just the thing for announcing your school bake sale, but do not use it on anything meant to look professional. Your designer can convey "playful" or "informal" without resorting to (shudder) Comic Sans.

The Internet is chock-full of very funny unlove for Comic Sans.

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