Will your outreach educate and motivate?
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PA Dept. of Public Welfare Select Plan for Women outreach poster design and writing
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Family Planning Council "Puberty's Wild Ride" tweens outreach book design and writing
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Family Planning Council sexual health conversation cards graphic design
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Family Planning Council "Parent Probe" tabloid outreach publication for parents of teens design and writing
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Norman Lear's Declare Yourself "Let's Go Voting" voter outreach guide design and writing
Public outreach efforts spring from a desire to help people take action that will improve their lives or the life of the community. Despite that worthy goal, the task is difficult. We help you think through the conscious and unconscious barriers your audience must overcome to change their behavior.
Behind most public outreach initiatives is a story: There’s a problem, it’s causing harm, but there’s hope if your audience can overcome its resistance, indifference or inertia. Our writers and designers help you tell a story your audience can relate to and sell your call to action.
The media used in a public outreach campaign should be chosen to align with the media consumption habits of the target audience. Media can include a website, Facebook, newsletters, learning guides, booklets, brochures, advertisements, direct mail, posters, wallet cards and more.