Will your outreach educate and motivate?
Public outreach efforts spring from a desire to help people take action that will improve their lives or the life of the community. Despite that worthy goal, the task is difficult. We help you think through the conscious and unconscious barriers your audience must overcome to change their behavior.
Behind most public outreach initiatives is a story: There’s a problem, it’s causing harm, but there’s hope if your audience can overcome its resistance, indifference or inertia. Our writers and designers help you tell a story your audience can relate to and sell your call to action.
The media used in a public outreach campaign should be chosen to align with the media consumption habits of the target audience. Media can include a website, Facebook, newsletters, learning guides, booklets, brochures, advertisements, direct mail, posters, wallet cards and more.