print collateral design and content

In crafting any promotional piece, we begin with the end in mind. In the end, you may want your audience to do something – call, attend, purchase, sign up. Or you may have broader aims: raising awareness, generating good will, getting people to think about your organization in a positive way. Whatever your goal, we look for fresh ways to make each piece draw the attention of your audience, convey the message effectively and spur the desired response. The subject matter may call for a sophisticated treatment or something funky and fun – we can do both. In fact, we’ll do everything to help you craft the ideal combination of words, images, style and format to make your promotion a success – from beginning to end.

Innovative Schools is a resource center for Delaware’s charter and district public schools. This piece was created to promote its New School Development Program. As Hollister’s design implies, the program nurtures the growth of new charter schools by providing the founders with the support and resources they needed to grow from fragile seedlings to thriving educational institutions.