logo & identity design
for branding companies and events

Hollister Creative works with you to craft a unique symbol of your business, program or event that is strong enough to be the foundation of an integrated brand identity. An effective identity connects with the intended audience both intellectually and emotionally. It makes sense in the context of a company's mission statement, positioning strategy and business plan. It reflects, in look and feel, the company's culture and personality. Identity work begins with the development of a logo, as it is the branding touchstone for all that follows, from stationery and brochures to websites, email newsletters, ads and signage. Next steps involve the selection of signature colors and typefaces and often the crafting of a distinctive tag line as well, Through consistent use of the logo, typefaces and colors across all customer contact and marketing materials, the identity become a recognizable brand.

Through training programs, outreach and communication, the Learning Link of Delaware links families, schools and communities to build a supportive learning environment in which all children can grow and succeed. The logo conveys linking with pieces that are made to connect like curved sections of a Brio train track. The sections form a unifying circle with the Learning Link itself as an integral piece.