Your audience is inundated with information. Attention spans are short. And in many cases an alternative source of information is one click away on the Internet. In 2009, clear, concise communication is more important than ever. You have to speak to your readers in a way they appreciate and understand.

copywriting
for marketing collateral and websites
“Begin with the End in Mind” is one of  Steven Covey’s “7 Habits of Highly Effective People.” It is also the key to effective copywriting. We start with your objective: the thing you want your reader to do, think or feel. Then we help you craft copy that will get the reader’s attention, deliver your message and spur the desired response. When writing for your website or email newsletter, we are careful to include the keywords important to online marketing and Search Engine Optimization (SEO).

editorial and advertorial writing
for custom publishing, in print or online
With experienced daily newspaper journalists at the helm, Hollister stands
out from other creative services firms in its ability to fully staff a periodical
with reporters, editors and subject matter experts, if needed. This enables organizations to outsource some or all of the work involved in developing interesting articles for print or email publications. Need help ghostwriting articles for executives; writing annual reports, white papers and case studies; or making advertorial content appealing to readers? We do all that, too.

educational content and curriculum writing
for education outreach, museum education, teaching materials
Hollister is a nationally honored writer of original educational content that serves the interests of sponsors while meeting the information needs of children, teens, parents and teachers. Educationally sound, age-appropriate, topical and engaging, our custom content has been used to attract audiences, raise public awareness, encourage healthy behaviors, support schools and build good will. Typical projects combine narrative and curriculum content aligned with national standards, plus suggested enrichment activities.

If you have a need to engage, inform, entertain, explain, educate, motivate, clarify, persuade, impress or inspire, call Kim Landry at 866-520-0115.