Hollister CREATIVE

Creativity Blog

We're all swimming in a red ocean  

"Competing head-on results in nothing but a bloody 'red ocean' of rivals fighting over a shrinking profit pool." Yikes! That passage from the book jacket of Blue Ocean Strategy had its intended effect. With visions of Jaws swimming in our heads, we quickly bought the book to find out how we could create "blue oceans of uncontested market space."

Hollister News

Wynnewood, Pa. — Hollister Creative (www.hollistercreative.com) President Kim Landry, who has led her Philadelphia-area marketing communications firm to 50 national and international awards in the last five years, will be honored at the "Decades of Excellence" awards gala hosted by the National Women Business Owners Corporation (NWBOC) on May 10 in Palm Beach Gardens, Fla.