Hollister CREATIVE

Clinical and Laboratory Standards Institute

Who they are

Clinical and Laboratory Standards Institute (CLSI), based in Wayne, Pa., is a nonprofit organization best known for its work developing standards and guidelines for clinical and laboratory testing and promoting their use throughout the world. As part of the international effort to stop the spread of HIV/AIDS, tuberculosis and malaria, CLSI's Global Health Partnerships group is helping laboratories in resource-constrained countries implement quality management systems to improve the delivery of accurate, timely medical tests that lead to faster diagnosis and treatment of diseases. Learn more at www.clsi.org.

What we do for them
Hollister Creative provides writing, editing and graphic design services that support CLSI's marketing efforts. Completed projects include a brochure explaining the benefits of membership to hospital-based, commercial, physician office and clinic laboratories, and a set of marketing collateral for the Global Health Partnerships. That collateral won national honors in the 2009 American Graphic Design Awards competition. 

Why they like us
“Hollister has been great to work with. When we were working on the Global Health Partnerships marketing collateral, we had a very tight timeline. The team at Hollister were good listeners and were able to take sometimes vague concepts and create an exceptional package that met all of our goals, including the deadline. They were also super responsive, tolerant of changes and unfailingly pleasant. We have used both their creative design and writing services and continue to depend on Kim and her team for many of our high-profile projects.”
— Ellen Williams, Senior Director of Marketing, CLSI