We get creative for print and web
Challenges and Solutions
When should you overhaul your website?How to get people to actually read your newsletter
Why turn your print piece into an e-book?
Tips for creating a theme for a business plan or annual report
Tips on redesigning a large website
Tips on improving magazine, brochure and report covers
Tips on how to design a poster
Tips for creating multi-page templates
Tips on designing a family of logos
Tips on creating an effective fundraising brochure
Tips on creating graphic identities for related entities
Tips for making your business plan more reader-friendly
Tips for upgrading your logo
Tips for upgrading your marketing folder
Tips for extending a print brand with an e-publication
Tips for creating educational materials using new technology
How to create an interactive brochure
Tips for creating a customers-only e-newsletter
How to rebrand
Improving conversion rate on a website
How to look professional without looking impersonal
How to convert a print piece to a website
How to design newsletters for teens
How to create a capabilities brochure
How to create a website for a campaign or a cause
How to create an e-newsletter for a membership organization
How to extend your brand through your email newsletter
How to improve a school website
How to improve your sell sheets
Tips on coordinating your marketing materials
Tips on upgrading a newsletter to a magazine
Why turn your print piece into an e-book?
We'll always take pleasure in reading on paper. And well-designed marketing materials delivered on paper will stand out even more as fewer documents are printed. But there's no denying the advantages of an e-book. Like a static pdf that you put on your website, it can give your publication a worldwide 24/7 presence, save trees and save you the cost of printing. Yet many clients are asking us for e-books in addition to printing.
Why? Because e-books are interactive, which makes them an order of magnitude cooler than a static pdf:
- All Web URLs and email addresses are clickable, and any piece of text or image can be made into a link.
- All of the text is searchable.
- The type enlarges easily with a zoom scale, one-click super zoom or the magnifying glass on the toolbar.
- You can annotate your copy with a highlighting tool, bookmark pages and write "sticky" notes to yourself.
- You can navigate by clicking from the table of contents, turning the pages (with an optional page-turning sound), using the toolbar arrows, typing in a page number or opting for a slide show.
In essence, an e-book turns your publication into a mini website, at a tiny fraction of the cost.