We get creative for print and web
Challenges and Solutions
When should you overhaul your website?How to get people to actually read your newsletter
Why turn your print piece into an e-book?
Tips for creating a theme for a business plan or annual report
Tips on redesigning a large website
Tips on improving magazine, brochure and report covers
Tips on how to design a poster
Tips for creating multi-page templates
Tips on designing a family of logos
Tips on creating an effective fundraising brochure
Tips on creating graphic identities for related entities
Tips for making your business plan more reader-friendly
Tips for upgrading your logo
Tips for upgrading your marketing folder
Tips for extending a print brand with an e-publication
Tips for creating educational materials using new technology
How to create an interactive brochure
Tips for creating a customers-only e-newsletter
How to rebrand
Improving conversion rate on a website
How to look professional without looking impersonal
How to convert a print piece to a website
How to design newsletters for teens
How to create a capabilities brochure
How to create a website for a campaign or a cause
How to create an e-newsletter for a membership organization
How to extend your brand through your email newsletter
How to improve a school website
How to improve your sell sheets
Tips on coordinating your marketing materials
Tips on upgrading a newsletter to a magazine
Tips on upgrading a newsletter to a magazine
Penn State Abington wanted a publication that would make a big impression on alumni and encourage them to strengthen their ties to the campus.
The school already had a two-color newsletter, but when it was ready to upgrade to a splashy full-color alumni magazine, the college development and alumni relations office came to Hollister Creative for help.
To transform a newsletter into a magazine involves more than higher grade paper. Here are three specific things that separate a magazine from a newsletter:
- Energy. Energize your design with a sense of movement. Get away from strict grids of columns and boxes. Silhouette some photos (cut out the background).
- Art. Obtain lots of great photos and use them liberally. Make sure that a professional photographer is on hand at important events, especially those that might yield the cover photo.
- Organization. Consuming a magazine should be a delicious experience, like sitting down to a full-course meal. Put some "appetizers" up front (a short opening column, a contents page with tasty teasers). Serve the "main course" in the middle (your hearty, satisfying feature articles). Add lots of tempting side dishes (your regular departments). Finish with a dessert tray (a few yummy items that are fun, like a caption contest, or pretty, like a colorful calendar of coming events).