We get creative for print and web
Challenges and Solutions
When should you overhaul your website?How to get people to actually read your newsletter
Why turn your print piece into an e-book?
Tips for creating a theme for a business plan or annual report
Tips on redesigning a large website
Tips on improving magazine, brochure and report covers
Tips on how to design a poster
Tips for creating multi-page templates
Tips on designing a family of logos
Tips on creating an effective fundraising brochure
Tips on creating graphic identities for related entities
Tips for making your business plan more reader-friendly
Tips for upgrading your logo
Tips for upgrading your marketing folder
Tips for extending a print brand with an e-publication
Tips for creating educational materials using new technology
How to create an interactive brochure
Tips for creating a customers-only e-newsletter
How to rebrand
Improving conversion rate on a website
How to look professional without looking impersonal
How to convert a print piece to a website
How to design newsletters for teens
How to create a capabilities brochure
How to create a website for a campaign or a cause
How to create an e-newsletter for a membership organization
How to extend your brand through your email newsletter
How to improve a school website
How to improve your sell sheets
Tips on coordinating your marketing materials
Tips on upgrading a newsletter to a magazine
Tips on redesigning a large website
Websites, like the organizations they represent, often grow in size and complexity over time. At some point, they outgrow the design that made sense when they were smaller and less complex.
Since its founding in 1973, Philadelphia Corporation for Aging has become one of the region's largest non-profits by adding and expanding programs and services that help seniors stay as healthy, independent and productive as possible. As you might expect, PCA has a large website — pcaCares.org — to help seniors gain access to all those programs and services.
Acting on evidence that some seniors were overwhelmed by the site's complexity and had trouble finding things, PCA conducted usability studies to determine where the issues were. The result was a decision to redesign the site with a simpler, cleaner and more inviting user interface. The agency asked Hollister Creative to help.
When redesigning a large website:
- Focus first on who is coming to this site and why. Provide an obvious entry point on the Home page for each major category of information or audience.
- Create a landing page for each major category that acts as a portal to all the related content.
- Provide not only a full-site keyword search but also targeted search options with drop-down menus that help visitors quickly find the resources they are seeking.