We get creative for print and web
Challenges and Solutions
When should you overhaul your website?How to get people to actually read your newsletter
Why turn your print piece into an e-book?
Tips for creating a theme for a business plan or annual report
Tips on redesigning a large website
Tips on improving magazine, brochure and report covers
Tips on how to design a poster
Tips for creating multi-page templates
Tips on designing a family of logos
Tips on creating an effective fundraising brochure
Tips on creating graphic identities for related entities
Tips for making your business plan more reader-friendly
Tips for upgrading your logo
Tips for upgrading your marketing folder
Tips for extending a print brand with an e-publication
Tips for creating educational materials using new technology
How to create an interactive brochure
Tips for creating a customers-only e-newsletter
How to rebrand
Improving conversion rate on a website
How to look professional without looking impersonal
How to convert a print piece to a website
How to design newsletters for teens
How to create a capabilities brochure
How to create a website for a campaign or a cause
How to create an e-newsletter for a membership organization
How to extend your brand through your email newsletter
How to improve a school website
How to improve your sell sheets
Tips on coordinating your marketing materials
Tips on upgrading a newsletter to a magazine
Tips on coordinating your marketing materials
Have you seen the Snickers campaign that featured goofy phrases like "Substantialiscious" instead of "Snickers" inside their familiar logo. The ads worked because the candy bar has strong brand recognition. Brands gain recognition by repeated exposing customers and prospects to the logos, fonts, colors and design styles that make up their brand identity.
Innovative Schools came to Hollister to strengthen its identity. The organization, which supports the development of excellent schools, already had a beautiful logo. The logo appeared on all promotional materials, as it should. But the materials were a mish-mash of fonts, colors and design styles.
Hollister developed a strong identity for Innovative Schools by:
- Selecting a family of fonts and colors that complement the logo.
- Creating a distinctive design style.
The identity comes across clearly in a new folder and related pieces promoting specific programs. Now, people who see one Innovative Schools promotional piece will recognize the brand when they see a second piece. The more often that happens, the more familiar the brand will become.