We get creative for print and web
Challenges and Solutions
When should you overhaul your website?How to get people to actually read your newsletter
Why turn your print piece into an e-book?
Tips for creating a theme for a business plan or annual report
Tips on redesigning a large website
Tips on improving magazine, brochure and report covers
Tips on how to design a poster
Tips for creating multi-page templates
Tips on designing a family of logos
Tips on creating an effective fundraising brochure
Tips on creating graphic identities for related entities
Tips for making your business plan more reader-friendly
Tips for upgrading your logo
Tips for upgrading your marketing folder
Tips for extending a print brand with an e-publication
Tips for creating educational materials using new technology
How to create an interactive brochure
Tips for creating a customers-only e-newsletter
How to rebrand
Improving conversion rate on a website
How to look professional without looking impersonal
How to convert a print piece to a website
How to design newsletters for teens
How to create a capabilities brochure
How to create a website for a campaign or a cause
How to create an e-newsletter for a membership organization
How to extend your brand through your email newsletter
How to improve a school website
How to improve your sell sheets
Tips on coordinating your marketing materials
Tips on upgrading a newsletter to a magazine
Tips for upgrading your logo
With talent, expertise, and abundant charm, Kate Hart had established a real estate staging business that might have satisfied a less ambitious person. She was determined to take her company to a higher level. Suddenly the clip art logo and homemade promotional materials that served adequately during her startup phase seemed far too unsophisticated. She came to Hollister for an image upgrade.
In creating a new identity for Hart & Associates, we followed a few simple rules:
- Convey the company's style and, when possible, its core business. Though cool and sophisticated, the Hart icon represents a warm idea of home: two chairs in an enclosed space. The chairs face each other, suggesting two people talking face-to-face, as would a client and a designer. Finally, each chair is an "h," for Hart.
- Keep the icon simple. A logo should work well at a small size, and work in black and white as well as color. An intricate logo that looks nice enlarged on the cover of a folder may look like an inkblot on a business card.
- Make the business name part of the logo. Until your logo is as recognizable as Apple's or Nike's, you'll need to introduce yourself by name.