We get creative for print and web
Challenges and Solutions
When should you overhaul your website?How to get people to actually read your newsletter
Why turn your print piece into an e-book?
Tips for creating a theme for a business plan or annual report
Tips on redesigning a large website
Tips on improving magazine, brochure and report covers
Tips on how to design a poster
Tips for creating multi-page templates
Tips on designing a family of logos
Tips on creating an effective fundraising brochure
Tips on creating graphic identities for related entities
Tips for making your business plan more reader-friendly
Tips for upgrading your logo
Tips for upgrading your marketing folder
Tips for extending a print brand with an e-publication
Tips for creating educational materials using new technology
How to create an interactive brochure
Tips for creating a customers-only e-newsletter
How to rebrand
Improving conversion rate on a website
How to look professional without looking impersonal
How to convert a print piece to a website
How to design newsletters for teens
How to create a capabilities brochure
How to create a website for a campaign or a cause
How to create an e-newsletter for a membership organization
How to extend your brand through your email newsletter
How to improve a school website
How to improve your sell sheets
Tips on coordinating your marketing materials
Tips on upgrading a newsletter to a magazine
Tips for making your business plan more reader-friendly
To focus employees on goals and strategies for each new year, the leaders of Exelon's Power Team roll out their updated business plan with a half-day themed program at an off-site venue. When the Power Team leaders decided to make the plan itself exciting, they asked Hollister to create an appropriate theme in words and images and apply it to the entire 32-page plan.
The result is an internal document for employees with the design quality of an annual report for external stakeholders. The implicit message: This is important, and you are important enough to have it presented to you in a beautiful package. While that message alone is a powerful incentive to read and absorb the plan contents, the design also supports readership in several key ways:
- Chapters, sections and subheads help readers navigate 12,000 words of text by dividing it into smaller chunks.
- Pictures keep readers' attention by providing new surprises as they turn each page.
- Graphs and charts convey information that would be ponderous in paragraph format.
- Captions, pull quotes and subheads provide plenty of entry points for browsers.