We get creative for print and web
Challenges and Solutions
When should you overhaul your website?How to get people to actually read your newsletter
Why turn your print piece into an e-book?
Tips for creating a theme for a business plan or annual report
Tips on redesigning a large website
Tips on improving magazine, brochure and report covers
Tips on how to design a poster
Tips for creating multi-page templates
Tips on designing a family of logos
Tips on creating an effective fundraising brochure
Tips on creating graphic identities for related entities
Tips for making your business plan more reader-friendly
Tips for upgrading your logo
Tips for upgrading your marketing folder
Tips for extending a print brand with an e-publication
Tips for creating educational materials using new technology
How to create an interactive brochure
Tips for creating a customers-only e-newsletter
How to rebrand
Improving conversion rate on a website
How to look professional without looking impersonal
How to convert a print piece to a website
How to design newsletters for teens
How to create a capabilities brochure
How to create a website for a campaign or a cause
How to create an e-newsletter for a membership organization
How to extend your brand through your email newsletter
How to improve a school website
How to improve your sell sheets
Tips on coordinating your marketing materials
Tips on upgrading a newsletter to a magazine
Tips for creating educational materials using new technology
The Newspaper Association of America Foundation is the education and literacy advocate for the nation's newspapers. It promotes Newspaper In Education programs in schools across the country, and creates original materials that build literacy skills through print, electronic and web newspapers.
Each year, for Newspaper In Education Week in early March, the NAA Foundation produces special teaching materials that are distributed through newspapers and their websites. Until 2010, the materials were designed for use as a printed booklet or a pdf download from the Foundation website.
After Hollister created successful print materials in 2010, the NAA Foundation came back to us in 2011 to expand on that by creating multi-media companion lessons that can be used by teachers on computers, SMART Boards, or similar technology in the classroom. These lessons featured interactive activities that students could do together in class and provided hyperlinks to primary sources available online. Through links to audio, video and website resources, the lessons not only engaged students in new ways, but helped them strengthen the critical thinking skills necessary for using the Internet effectively.
You can look at the piece about art we created here.
When developing materials that employ new technological resources, these steps can elevate a product from good to great:
- Technology: Test every aspect of the new technology and every step of every new procedure. One glitch can undermine an entire project. Also, be careful not to overreach with your new tech toys so as not to outpace the expertise and comfort level of the people who will be using it.
- Typography: Limit the amount of text that needs to be read onscreen. View your new product in the size and format it will be used to ensure that fonts and type sizes are readable from the distance anticipated.
- Appropriateness: When citing or linking to Internet sources, review all links and display elements on linked websites for appropriateness to your audience — especially comment sections that may appear under video or audio resources. A perfectly innocuous video may attract obscene or offensive comments.