We get creative for print and web
Challenges and Solutions
When should you overhaul your website?How to get people to actually read your newsletter
Why turn your print piece into an e-book?
Tips for creating a theme for a business plan or annual report
Tips on redesigning a large website
Tips on improving magazine, brochure and report covers
Tips on how to design a poster
Tips for creating multi-page templates
Tips on designing a family of logos
Tips on creating an effective fundraising brochure
Tips on creating graphic identities for related entities
Tips for making your business plan more reader-friendly
Tips for upgrading your logo
Tips for upgrading your marketing folder
Tips for extending a print brand with an e-publication
Tips for creating educational materials using new technology
How to create an interactive brochure
Tips for creating a customers-only e-newsletter
How to rebrand
Improving conversion rate on a website
How to look professional without looking impersonal
How to convert a print piece to a website
How to design newsletters for teens
How to create a capabilities brochure
How to create a website for a campaign or a cause
How to create an e-newsletter for a membership organization
How to extend your brand through your email newsletter
How to improve a school website
How to improve your sell sheets
Tips on coordinating your marketing materials
Tips on upgrading a newsletter to a magazine
Improving conversion rate on a website
Temple University College of Education (TUCE) wanted to improve the conversion rate for prospective students who use online search to learn about programs in TESOL: Teaching English to Speakers of Other Languages. The website was well optimized and got plenty of hits, but too few visitors were clicking links to learn more or apply. The College hired Hollister Creative to improve the content and design of the TESOL landing page.
The old content led off with an academic description of the reasons someone might want to study TESOL, failing to recognize that most people searching online for a TESOL program have already decided to study it. They want to know why Temple is the best place to do that. The old design also had a dated look, confusing navigation and no way to hear the voices of people involved with this successful program.
To take a landing page for a learning program from good to great:
- Keep the navigation simple and the text short. Make it easy for the visitor to quickly scan the major selling points of your program and click to see more information.
- Immediately engage the visitor with the faces and voices of your best salespeople: the students and faculty. Static testimonials work, but videos work even better. The TESOL pages come alive with two energetic videos, one featuring the faculty and one featuring recent graduates.