We get creative for print and web
Challenges and Solutions
When should you overhaul your website?How to get people to actually read your newsletter
Why turn your print piece into an e-book?
Tips for creating a theme for a business plan or annual report
Tips on redesigning a large website
Tips on improving magazine, brochure and report covers
Tips on how to design a poster
Tips for creating multi-page templates
Tips on designing a family of logos
Tips on creating an effective fundraising brochure
Tips on creating graphic identities for related entities
Tips for making your business plan more reader-friendly
Tips for upgrading your logo
Tips for upgrading your marketing folder
Tips for extending a print brand with an e-publication
Tips for creating educational materials using new technology
How to create an interactive brochure
Tips for creating a customers-only e-newsletter
How to rebrand
Improving conversion rate on a website
How to look professional without looking impersonal
How to convert a print piece to a website
How to design newsletters for teens
How to create a capabilities brochure
How to create a website for a campaign or a cause
How to create an e-newsletter for a membership organization
How to extend your brand through your email newsletter
How to improve a school website
How to improve your sell sheets
Tips on coordinating your marketing materials
Tips on upgrading a newsletter to a magazine
How to get people to actually read your newsletter
The leaders of Northampton Nursery and Northampton Building Solutions enjoy helping homeowners beautify their properties with landscaping, hardscaping, outdoor living spaces, home improvements and additions. It's a labor of love. But they did not love struggling to write and design their email newsletter, Tailgate Talk. That was just plain labor.
They knew the e-newsletter was an important marketing tool for their business. They wanted it to get done more frequently than they could manage on their own. They found out about the turnkey e-news and website management packages that Hollister Creative offers and decided to outsource.
The new Tailgate Talk was designed to match the branding of Northampton Nursery's existing website. The content provides timely, valuable tips on Landscaping, Home Improvement, and Living Green & Well.
Done well, an email newsletter is an economical and powerful way for a business to stay connected with current customers and cultivate new ones. Done poorly, it gets deleted from the in-box, wasting your time and money.
To beat the delete button:
- Provide content that your target audience will choose to read. Share your knowledge in ways they will appreciate. Enlighten. Entertain. Do not make a sales pitch.
- Make the format inviting and easy to navigate. The branding should match your website, and like a website, your email newsletter design should make it easy for readers to quickly find the information that interests them.
- Send the newsletter on a regular schedule. It builds reader loyalty and conveys that you are steady, reliable and ready to help them when they have a need for your services.