We get creative for print and web
Challenges and Solutions
When should you overhaul your website?How to get people to actually read your newsletter
Why turn your print piece into an e-book?
Tips for creating a theme for a business plan or annual report
Tips on redesigning a large website
Tips on improving magazine, brochure and report covers
Tips on how to design a poster
Tips for creating multi-page templates
Tips on designing a family of logos
Tips on creating an effective fundraising brochure
Tips on creating graphic identities for related entities
Tips for making your business plan more reader-friendly
Tips for upgrading your logo
Tips for upgrading your marketing folder
Tips for extending a print brand with an e-publication
Tips for creating educational materials using new technology
How to create an interactive brochure
Tips for creating a customers-only e-newsletter
How to rebrand
Improving conversion rate on a website
How to look professional without looking impersonal
How to convert a print piece to a website
How to design newsletters for teens
How to create a capabilities brochure
How to create a website for a campaign or a cause
How to create an e-newsletter for a membership organization
How to extend your brand through your email newsletter
How to improve a school website
How to improve your sell sheets
Tips on coordinating your marketing materials
Tips on upgrading a newsletter to a magazine
How to extend your brand through your email newsletter
Greater Philadelphia Cares recruits and mobilizes thousands of volunteers each year for projects that benefit children, the elderly, the environment and the quality of life in our area. A nonprofit with a small staff, GPCares leverages the power of email marketing to reach out weekly to its 20,000 volunteers and tell them about current needs and opportunities. GPCares asked Hollister Creative to upgrade that email newsletter from good to great.
The improvements we made might give you ideas for upgrading your own email newsletter.
- Make your newsletter an extension of your brand. GPCares had named its newsletter "Weekly e-citizen," which had no direct relationship to the GPCares brand. "Volunteer Action" makes an obvious connection.
- Build in important hyperlinks. People are engaged with GPCares when they open its newsletter, so we made it easy for them to take the next step to its website, its Donate page and its Facebook page.
- Include at least one item that is entertaining or has a human interest tug. For GPCares, we added a weekly "Featured Volunteer" article and photo through which readers connect with one local person's thoughts and experiences.