We get creative for print and web
Challenges and Solutions
When should you overhaul your website?How to get people to actually read your newsletter
Why turn your print piece into an e-book?
Tips for creating a theme for a business plan or annual report
Tips on redesigning a large website
Tips on improving magazine, brochure and report covers
Tips on how to design a poster
Tips for creating multi-page templates
Tips on designing a family of logos
Tips on creating an effective fundraising brochure
Tips on creating graphic identities for related entities
Tips for making your business plan more reader-friendly
Tips for upgrading your logo
Tips for upgrading your marketing folder
Tips for extending a print brand with an e-publication
Tips for creating educational materials using new technology
How to create an interactive brochure
Tips for creating a customers-only e-newsletter
How to rebrand
Improving conversion rate on a website
How to look professional without looking impersonal
How to convert a print piece to a website
How to design newsletters for teens
How to create a capabilities brochure
How to create a website for a campaign or a cause
How to create an e-newsletter for a membership organization
How to extend your brand through your email newsletter
How to improve a school website
How to improve your sell sheets
Tips on coordinating your marketing materials
Tips on upgrading a newsletter to a magazine
How to design newsletters for teens
As part of its effort to help people live healthier lives, UnitedHealthcare publishes a newsletter for teens. Written by teen health experts at the Family Planning Council, the articles talk to teens in a friendly way about fitness, nutrition and grooming, as well as more difficult topics like sexuality, drugs, alcohol, depression and anxiety.
The challenge presented to Hollister Creative was to design the newsletter in a way that would grab and hold the attention of an audience that is bombarded by media and easily distracted. We started with the idea of movement, because the teenage years are a time of rapid physical and emotional change. The movement became circular when we thought of the many issues and concerns swirling through teens' minds.
While swirls are only one concept among many that could work for a teen newsletter, the design also uses these techniques to inject energy in a print newsletter:
- Choose several strong color palettes and rotate them throughout the year, so that each issue looks new when it arrives in the mail.|
- Ditch the grid for text columns. Let the artwork on each page dictate the column widths so that they vary from page to page.
- Use lots of lively photos showing people in the target demographic and vary framed shots with silhouettes.