We get creative for print and web
Challenges and Solutions
When should you overhaul your website?How to get people to actually read your newsletter
Why turn your print piece into an e-book?
Tips for creating a theme for a business plan or annual report
Tips on redesigning a large website
Tips on improving magazine, brochure and report covers
Tips on how to design a poster
Tips for creating multi-page templates
Tips on designing a family of logos
Tips on creating an effective fundraising brochure
Tips on creating graphic identities for related entities
Tips for making your business plan more reader-friendly
Tips for upgrading your logo
Tips for upgrading your marketing folder
Tips for extending a print brand with an e-publication
Tips for creating educational materials using new technology
How to create an interactive brochure
Tips for creating a customers-only e-newsletter
How to rebrand
Improving conversion rate on a website
How to look professional without looking impersonal
How to convert a print piece to a website
How to design newsletters for teens
How to create a capabilities brochure
How to create a website for a campaign or a cause
How to create an e-newsletter for a membership organization
How to extend your brand through your email newsletter
How to improve a school website
How to improve your sell sheets
Tips on coordinating your marketing materials
Tips on upgrading a newsletter to a magazine
How to create an interactive brochure
When people say "interactive," they usually mean a digital product that invites the user to manipulate it or respond to it in some way. When people say "brochure," they usually mean a print product. Brochures can and should be inviting, but the user does little more than turn the page.
Innovative Schools wanted an interactive brochure. It had to be unusual enough to stand out from the standard trifolds on other exhibit tables at the education conferences where this Delaware nonprofit promotes its services to schools. And it had to involve the user enough to keep him moving through the content.
Hollister Creative developed a 10-panel piece that looks square when folded and opens in a flap-by-flap progression through the content. The user has to interact with each fold to reveal the next element.
Watch a video of the brochure in action.
When designing a brochure with unusual folds:
- Stay aligned with the existing branding. No matter how unusual, the brochure still has to look as though it belongs with the organization's website and other collateral.
- Pay close attention to the order of the folds. As the user opens each fold, the visible content has to look like an organized set of words and images.
- Work backward from the fully open piece. In the end, only half the panels will be visible; the rest will be on the back. So make sure the visible panels work together to form a "wow" finish.